OF 
FRAMING 


PICTURES 


3 
% 


for your convenience, the contents having been 


This is the first of a series of booklets prepared 
personally compiled by MR. Mv GRIEVE } 


PRICE $1.00 


M. GRIEVE COMPANY 


234 EAST 59th STREET 
NEW YORK “CITY 


THE ART of FRAMING PICTURES 


N many a home there hangs an old painting, its beauty marred 

by an ugly and inappropriate frame that detracts from its 

natural beauty. Its owner, be he expert or layman, has never 
thought of correcting this. 


It is not strange that more and mote attention is being paid to 
the proper setting for a painting. It has been proven that the ar- 
tistic value of a painting can be enhanced by application of the 
three following principles. 


fib TAREE PRINCIPLES 
1. Period 


A picture, painted in a certain era, must be accorded a frame that 


matches the period in which the work was done. 


2. Color 


The combination of colors, from the oldest painting to the newest 
should have a frame with tones repeating the harmony of colors in the 


picture. 
3.| Pro portion 


The picture, be it massive or delicate needs a frame which coincides 


with the details to strengthen its perspective thereby beautifying it. 


{i} 


FRENCH LOUIS XIVtH CENTURY 
Carved Wood—No. 1490—5” wide 


A very splendid example of beautiful ornamen- 
tation appropriate for Dutch Landscapes and 
Portraits. Light and shadow of detail and rich 


antiqued tone adapt this for strongly painted 
pictures. 


FRENCH LOUIS XVtuH CENTURY 
Carved Wood—No. 3881—434” wide 


The details carved in low relief make this frame 
splendid for Landscapes and Decorative Portraits. 
A very fine example. 


FRENCH LOUIS XVtuH CENTURY 
Carved Wood—No. 3232—5” wide 


Excellent for Decorative Paintings. Also ap- 


propriate for English Eighteenth Century Por- 
traits. Artistically carved and richly toned. 


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FRENCH LOUIS XIVtw CENTURY 
Carved Wood—No. 3888—334” wide 


Carved wood corners and engraved panels make 


this frame very effective on Portraits of Women 
and Decorative Figure Subjects. Very finely de- 
tailed. 


FRENCH LOUIS XIIItrH CENTURY 
Carved Wood—No. 3472—3” wide 


For Flower and Dutch Interior Paintings. Also 


appropriate on Landscapes. The small width 
makes this an ideal frame for the smaller picture. 
Handsomely carved. 


FRENCH XVIIItrH CENTURY 
Carved Wood—No. 3965—4” wide 


This design, simplified in the English manner of 
Louis Quinze, is excellent for Portraits of Men 
and Women. It exemplifies the best in the period. 


ITALIAN XVITH 
Carved Wood —No. 3834— 
Widths proportioned to size of 


picture 


This architectural frame pro- 
vides a wonderful adornment 
for a Madonna of the period. 


It is very profund in character. 


” ail 


FRENCH GOTHIC XVtH CENTURY 


Carved Wood—No. 577—-Widths proportioned 


to size of picture 


A very rare and unusual design. Primitives can 
be made to look their best when placed in this 
style frame. 


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SPANISH XVIITH CENTURY 
Carved Wood—No. 3646—47%” wide 


For Portraits. The flat surface is finished in 
rubbed black, the gold antiqued very old, with 


a beautiful red patina showing through, thus 
giving a beautiful color contrast. 


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ITALIAN XVIItH CENTURY 
Carved Wood—No. 3692—4” wide 


A splendid example for use on Portraits. The 
running designs are well proportioned and the 


ornamentation, although rich in character is qutet. 


ENGLISH XVIIITH CENTURY 
Carved Wood—No. 3406—23%” wide 


In this period, the tendency was toward simple 
and narrow frames. This oval is well propor- 


tioned and the detail does not detract from the 
picture. Fine crackles in the antiquer’s tone bring 
out the soft mellowness and add to the color 
values. 


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ENGLISH XVIIItH CENTURY 
Carved Wood—No. 3952—37%” wide 


For Men’s Portraits. It is ideally adapted also, 
for Early American Pictures. The finish of the 


gold and the antiqued tone blends very well with 
this type of picture. 


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ENGLISH XVIIItH CENTURY 
Carved Wood—No. 3957—4” wide 


For Gilbert Stuart Portraits. In antiquing this 
design, the various shades of color have been 
brought out to harmonize with all pictures of this 


type. 


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EARLY AMERICAN 
Carved Wood—No. 1187—3'%4” wide 


The simplicity of this period taken from the 
English XV IIIth Century mouldings, is created 
distinctly in the American manner. The deep 
hollow and simple pearl ornamentation, lend a 
light and shadow effect to the picture. 


isk 


SPECIALIZING 
IN 


HAND CARVED MODERN FRAMES 
HAND CARVED ANTIQUE FRAMES 
PERIOD MIRRORS 
TAPESTRY MOULDINGS 
REPAIRS AND REGILDING 
ANTIQUE TONING 
MEZZOTINT FRAMES 


ALL DESIGNS CAN BE MADE TO ANY WIDTH 
PRICES ON REQUEST 


When ordering any of the Frames Illustrated, kindly men- 
tion canvas size, subject, Pattern Number, and Width 


M. GRIEVE COMPANY 
234 EAST 59TH STREET 
NEW YORK CITY 


16> | 


(ee (Ua cos 


Just 
Bring 
Your 
Framing 
Problem 
To 


Us 


